Phew! I’ve just finished designing a Playrama poster to go into shops. Many thanks to Paul Leyland for his photo. I never realised but getting the right photos of children is fantastically difficult. Of hundreds shot just one or two really work where the subject is properly lit, has just the right expression, posture and all looks genuine, rather than staged. It’s all so much more than just pressing the shutter button. I take my hat off to photographers the world over!